History Davines
The company Davines - a family company, founded by members of one of the oldest aristocratic clans of the city of Parma (Italy) in 1983.
Starting out as a research laboratory, which produced high quality products for hair care and skin care for the world-renowned cosmetic companies. After ten years of work, in 1993, the company created its own brand of Davines, the name of which started to produce cosmetics for hair care products designed exclusively for beauty salons, and in 1996 created a company [comfort zone], producing beauty parlor care skin. From the outset, it was given the maximum attention to the quality of products, based on the results of our research and development.
Style Davines - a reflection of curiosity and openness to the world, different cultures, traditions and people who genuinely inspire its founders. Style Davines - in the understanding of Italy, its history and art, design and fashion, culture and lifestyle as it is - the legacy, redstavlenie about "who we are". We love all the things that reflect simplicity and harmony, because their beauty is always modern. We are also in tune with the mood of today, we strive to create concepts and products that will become a classic for all time.
In the words of nynishnih owners of the company: "For us, quality - is the freedom to create excellent products and, at the same time, use natural ingredients to take care of the safety of the environment, comply strictly with the technology to ensure the absolute safety of consumers. It is also very important for us the quality of life of our partners, customers and employees. "
At Davines, we do what we love and what we believe. We rely on intuition to pave their own way in the beauty industry. This gives us the freedom to develop concepts and products, original and emotional - are genuine. Our work - is a conscious balance between content and style of any product, nature and science, man and his soul. This is what gives us the ability to create, as we call them, life-affirming projects.
A quarter-century since the founding, the community Davines covers 75 countries, hundreds of thousands of salons and hundreds of devotees Davines stylists. Despite the fact that we continue to grow and develop, and our headquarters are located not only in Parma but also in New York, Paris, London and Mexico City, our roots are firmly anchored at the origins - Family Research Laboratory, where many years ago, the idea of Davines, inspired by a strong desire to obtain high-quality products that meet the genuine principles and standards of attractiveness. In the production of Davines uses energy derived from renewable sources only.
Moments Davines history in dates:
1983 - foundation of the factory DAVINES
1984 - PROTEIN LOTION, creation of the first own product for hair
1993 - Becoming, the first own brand
1995 - COMFORTZONE, a cosmetic unit
1996 - Davines World Wide Hair Tour in Rimini
1996 - MASK COLOR, system conditioning coloring
1997 - Davines World Wide Hair Tour Bangkok
1998 - Davines World Wide Hair Tour in Seville
1998 - SHINE SYSTEM, product line glossing
1999 - VOLUME SYSTEM, a system for giving of volume
- DEFINING SYSTEM, line styling
1999 - Davines World Wide Hair Tour in Cannes
2000 - Davines World Wide Hair Tour in Ibiza and in Singapore
2000 - MULTISPACESALON, a new concept of interior organization
- ALCHEMY SYSTEM, line of products for colored hair
2001 - Naturaltech, product line for the treatment of hair and scalp
2001 - Davines World Wide Hair Tour in Santo Domingo and in Hong Kong
2002 - Davines World Wide Hair Tour in Rome
2003 - Essential Haircare, natural product line for daily care 2004 SUN TECH HAIR, line of products for sun protection
2004 - Davines World Wide Hair Tour in Los Angeles
2005 - MASK LIGTH, a conditioning semi-permanent coloring system
- WIZARD, professional styling line
2005 - Davines World Wide Hair Tour in Florence
2006 - ALCHEMY SYSTEM, restyled line
- ALCHEMIC, new products for colored hair
- Davines World Wide Hair Tour in Amsterdam
2007 - DEFINING, restyled line
- Russia's victory in the international competition WWHT, organized by Davines
2007 - Davines World Wide Hair Tour in Barcelona
2008 - solemn celebration of the 25th anniversary of Davines
2009 - Davines World Wide Hair Tour in Venice
2009 - GLORIFYING, anti-aging line for colored hair
- Finest Pigments, staining system bezammiachnoy
- Balance Curling System, System gentle perm hair
2010 - Davines World Wide Hair Tour in Berlin
- MELU, a new product line EssentialHaircare
- Tim Hartley Show in Moscow
- The participation of the Russian masters in the final World Style Contest in Berlin
2011 - Angelo Workshop - a new creative director of Davines, hairdresser twice a year according to the British Academy (British Hairdresser of the year)
- AUTHENTIC, a new line of organic cosmetics
- VOLU, a new product line EssentialHaircare
- Restarting the line NaturalTech
2012- The advent of oil for the absolute beauty of hair OI, which became a bestseller
- Launching innovative bezammiachnoy resistant dye A New Colour
- Davines World Wide Hair Tour in Miami
2013 - The advent of the line for the absolute beauty of hair and body OI
- Davines World Wide Hair Tour in Paris
- Start styling More Inside
2014 - Expansion line Naturaltech: the launch of products for sealing and elasticity of hair Replumping
- The updated line of SU
- Davines Discovery Event - Presentation of the brand Davines - St. Petersburg
- Restart the legendary line Davines Essential Hair Care in Moscow
2015 - Introduction of the new line of care products for colored hair MINU Essential HAIRCARE
Latest articles
