Alfaparf Milano
Brenda Alfaparf Milano for more than 35 years. During this time, the company managed to achieve a great success:
• Cooperation with more than 38 international academies.
• Purchase an international cosmetic concern GTS.
• 3 international research laboratories.
• Distributors in 80 countries.
• 5 plants (Italy, Mexico, Brazil, Venezuela and Argentina).
• 24 offices.
• More than 300 000 clients professionals.
• Makeup Alafaparf Milano can be found in stores in 80 countries.
History of the brand Alfaparf goes into the distant past. It all began in the post-war 1945, when Roberto Franchini, together with two partners opened a production of cosmetics for hair.
In 1975, the aging Roberto Franchini withdrew, handing over management of the company, at that time has become one of the largest in Italy, the eldest son. The younger son Robert took over as Director of Sales. Roberto Jr., from his youth to actively participate in managing the company, was now on the sidelines. Being a born leader and extremely ambitious man, Roberto decided to leave the company and start their own business. Upon learning of his plans, his close friend arroz Pino, who was at that time the post of Chief Technologist, goes along with it.
So in 1980 I was born a young and dynamic company Alfaparf. Carefully-chosen brand name has brought him success and popularity. Alfa - this letter of the Greek alphabet, which stands first, referred to as the brightest star of the constellation, Parf - fragrance, cosmetics. brand name absorbed ambition and constant striving for perfection of its creator - Alfaparf Milano.
Later it was founded alfaparf group, which was the idea of creating a desire to satisfy all the needs of professional salon products. Gradually, the company's portfolio were brands such as Yellow - professional hair cosmetics economy class, TeN - professional cosmetics for body care; Opening direction Beauty & Business, is engaged in business consulting, VIP-clients.
In each country, Alfaparf Milano cooperates only with the best stylists, who always appreciate the high quality, constant striving for perfection and responsive follow the latest fashion trends. That is all that is invested in the company of its creator - Roberto Franchini, that predetermined such quick success of this cosmetics on the market, and its irreplaceable value in the eyes of the best stylists in the world.
In Alafaparf Milano has a unique mission - to raise hairdressing over the realities of life in the area of fashion Haute Couture. The core values are Alfaparf fashion and Italian style, combining Mediterranean passion, impeccable taste, rich artistic heritage, attention to detail and bold creativity.
All funds Cosmetics Alfaparf Milano - is a synthesis of the latest technology and high natural components.
All products Alfaparf Milano passes ISO 9001 strict quality control according to international standard: 2000. Carefully monitored and controlled all production and logistics stages of production, from raw material selection to production, to manufacturing of packaging and delivery of finished products to the customer. At the disposal of Alfaparf Milano has 3 research labs and 5 production, which takes place within the walls of the development of innovative products that not only meet the highest standards of quality, but differ in maximum content of natural ingredients, corresponding to the concept of «eco-friendly».