LEGO (Denmark)

The most famous in the world of the toy, the dream of many young boys and girls - LEGO designer appeared in Denmark, the kingdom of fairy tales, the birthplace of Hans Christian Andersen. It seems it was there, in a country with a magical atmosphere, with love to the world of childhood, was supposed to be a great designer, where he was able to come up with and appreciate. A wonderful invention - LEGO building blocks has become part of life in Denmark: there in 1968 was built the Legoland - a small world of 45 million LEGO bricks, where children go with pleasure and with no less pleasure, adults. Designer LEGO received numerous prizes and awards around the world, quite rightly, he was named one of the most important inventions of the 20th century.

LEGO - the most recognizable brand in the toy world, was established in 1932 Ole Kirk Christiansen (Ole Kirk Christiansen) carpenter from the small town of Billund in Denmark (Billund, Denmark). Ole Kirk Christiansen in his small factory engaged in the production of ladders, stools, ironing boards and wooden toys. The name of the company received in 1934, the year of the phrase "LEg GOdt" - "play well" in Danish. Ole Kirk Christiansen announced a contest for the best name for the company among its employees and the heavy competition himself, and it won.

Since then, the name adorns a whole production of the company. Next to the father of a teenage son and working - Gottfried (Godtfred), later took over the company. "Difficult childhood" boy many would envy, already with 17 years, he is fully committed to the modeling and the production of wooden toys. Later the Lego Group will take over the leadership of the founder's grandson Kilda Kirk Christiansen (Kjeld Kirk Kristiansen).

In 1949, the LEGO launches "automatically connects brusochkov" with four or eight tabs - they can already find the prototype of the future of the famous designer. In 1954, these cubes are starting to call "cubes LEGO». The modern system was patented fastening blocks later in 1958. In those same years, the company develops and its "gaming the system" - a certain set of basic and additional designer elements, which since became harder and harder every year. By the cubes later joined by transport figures, figures of people, animals and then, a number of additional elements and many, many, many bricks.

Before becoming an exhibit at Legoland California in August 2008, it is stamped more than 120 million detalek.

In 1973, the LEGO logo appears, we know now, before the products are produced under the multi-logos, but the company is actively entering the international market has led to the creation of a single sign recognizable worldwide. In 1998 it was created a new, more concise version of the logo.

LEGO manufactures products for children of all ages and even adults enjoy doing folding and not-so-primitive cubes. The most famous series of LEGO and is called "the Lego" or "the Lego system," it is represented by a variety of series, "City", "The Castle", "Space", "Pirates" series devoted to "Star Wars" and "Harry Potter" and so on. d. Available series for young children - «DUPLO» for the youngest - «Primo».

LEGO also have a little-known series «Znap» - it does not have the classic dice, the most this series is suitable for the construction of bridges, openwork slabs. «Technic» series is equipped with more complex parts and is suitable for robot lovers. «Mindstorms» Series offers not only create your own robot, but also using the computer module, program it on your own. Of course at the same time it spent a lot more time and effort than if you bought ready robot, but the result exceeds all expectations.

Modern sets much brighter than their predecessors.

The basis of the success of LEGO - its simplicity and versatility. Responding to the needs of its customers, constantly changing and improving LEGO firmly taken its place in children's rooms, with him not boring and your imagination is practically unlimited. Small cubes can turn into any toy, in any subject, to embody any fantasy, it all depends on the player. Will receive a gift box of the LEGO, the child receives the next, a potential world, which is creating and plays, and learns and develops at the same time.