Parlux (Italy)
Parlux - is a modern and dynamic Italian company that produces professional hairdresser for demanding and constantly developing clients. The company's products are in its territory stages from design and testing of pilot samples and ending already burst assembly of finished products.
The development of the brand Parlux began in the 70s of the twentieth century. Founder of the brand, professional stylist Paul Parodi, decided to start a business in Milan. With the support of friends, he begins to actively cooperate with factories hairdresser industry leaders, technologists and experts, to 1977 saw the release of the very first model of the dryer Parlux - Superturbo 1500. The powerful motor, temperature control, comfortable housing - these advantages have helped Parlux quickly win the trust of professional hairdressers.
In 1985, the Milanese brand Parlux hairdryers develops a new model that features an ergonomic handle that allows professionals to easily handle a hairdryer. Due to the quality and unique design, this model has become a model of dryers in the most prestigious halls of hairdressing Italy.
In 1991, the company's development has accelerated, and the headquarters of Parlux moved from Milan in Trezzano sul Naviglio, where there was the factory brand. The brand's popularity is growing - the quality and reliability of Parlux hairdryers evaluate not only stylists Italy and around the world.
In 1993-97. experiments and studies allow us to improve our products. And in 2000, the production of goods Parlux placed on the flow (before all made by hand), and the company has the opportunity to increase production in the short term. In the same year opened a laboratory where the robot is continuously tested hair dryers, simulating work in a beauty salon. This allowed us to identify defects in products and improve performance.
In 2003-2006. was released on compact hair dryer Parlux 3200, featuring power and low power consumption. A little later was arranged to produce a series of hair dryers equipped with a generator of negative ions that reduce static electricity hair. Under the influence of ions with negative water droplets are converted into the hair and micro molecules penetrate into the hair surface. Therefore, after drying, such hairdryer hair remains soft, shiny and healthy.
2007 and 2010 were marked by the release of new models embodied the best of what it was before. Hairdressers received powerful yet quiet instrument.
A little later, the company has established output, parts of which were created from recycled materials that were packed in ecological packaging made from recycled paper - so the company Parlux was again in the trend, this time in the "ECO".
In early 2011, the brand has released the world's first muffler fen Melody Silencer, which allows to reduce the noise from the dryer by 45%.
The company does not stand still and every year offers consumers new, improved models of dryers. Currently, the company maintains its reputation Parlux one of the best manufacturers of electrical hair care products, hair dryers releasing, mufflers, plates, hats, hair clippers, curling irons. Parlux products are happy to use not only professionals but also ordinary consumers in 60 countries.