Revlon Professional (Spain)


Revlon Professional (Spain)

The history of the Revlon brand development began when Charles Revson, a 25-year-old enthusiast, together with the familiar chemist Charles Lachmann, decided to open his business of making and selling cosmetics. The Revlon brand appeared on March 1, 1932, it started with an initial capital of only $ 300, but after 7 years the company turned into a thriving brand with a multi-million dollar turnover.
Such success to the brand was brought by a connoisseur of female beauty Charles Revson, who developed his know-how - a collection of varnished varnish for nails. Until then, nail polish was only transparent. A few years later, a second innovative idea was put forward. According to the legend of the brand, once Revson dined at the restaurant and drew attention to the lady who had just brought the napkin to the painted lips. The kind of uncomparable colors of lacquer and lipstick so horrified the businessman that he immediately began to develop a new collection, which included matching in color lipsticks and varnishes. This fashion for equal shades of nails and lips lasted almost 60 years, after which Revson introduced the same fashion product in blood-red colors.
Today Revlon is the most popular brand of caring and decorative cosmetics all over the world. Cosmetics, perfumes and professional hair care products are located in many countries around the world. USA, Europe, Asia, Latin America is an incomplete list of continents and regions where the brand has rightfully won leading positions. It is the Revlon brand that is the creator of the first hair lacquer, the first waterproof mascara, the first liquid foundation cream emulsion. The first perfume of the Revlon brand was released under the name Norell in 1968. Later, such famous flavors as Jontue and Charli appeared. The professional direction of the Revlon Professional brand is currently the leading manufacturer of hair care products for the salon business.