Today the company Schwarzkopf Professional know everything. And it began almost 120 years ago , with a small pharmacy shops in Berlin. German pharmacist Hans Schwarzkopf in the early twenties of the last century created the iconic brand in its own name now .
In 1903, chemist Hans Schwarzkopf invented the formula of water-soluble powder shampoo. Means immediately became super popular , because it was a great alternative to the usual soap or expensive oils.
Next business Schwarzkopf successfully developed , due to the enterprise owner and his ability to feel the needs of the time . Hans has been able to outperform all others, to be a pioneer . So , in 1927 he began selling the world's first liquid shampoo . Means created a furor among emancipated women , while wearing short haircuts .
A year later, an enterprising pharmacist created a hair conditioner Schwarzkopf, and in 1933 received a patent for a revolutionary at the time the alkali-free shampoo, which became the basis of present means to wash your hair .
After the end of the Second World War , became fashionable curls. And in 1947 in the laboratory of Schwarzkopf create a first means for cold perm . It allowed women to obtain chic curls hair without heating up to 100 degrees , as was done previously .
In 1949, the birthplace of today Schauma - first creamy shampoo in a tube. New was sold en masse , immediately won recognition.
In the 50s became actual styling, and the company offers a product Schwarzkopf Professional Taft - the so-called liquid hairnet . Means so consumers had to taste that even a word appeared tafting, meaning " to simulate hair using hairspray ."
In 1960, Schwarzkopf started making hair dyes - Igora Royal. This brand still exists today , becoming a sort of a classic painting.
In 1987 Schwarzkopf Professional - is also the very first - goes to meet the needs of society to use natural ingredients . Appears hairspray Taft, does not contain components that deplete the ozone layer . Then, the company produces a full paint Schwarzkopf Igora Botanic, in which no pesticides, herbicides and fungicides.
In 1995 Schwarzkopf Professional becomes famous throughout the world by joining the concern Henkel.
The group Henkel includes 340 plants in 70 countries. Schwarzkopf & Henkel - cosmetic department Henkel Group.
Today this brand is a guarantee of quality and is still one of the leaders in the field of hair care , styling and coloring them .